CDK GLOBAL

Website Migrations & Redesigns

Before I was creating graphics, I was working on a website migration. The migration included moving content for auto dealership websites. CDK released a new platform called NextGen which is a new fully responsive, mobile-first platform. Working on each dealership website included redesigned pages or content within brand guidelines. The purpose of the project was to give users a better experience to support a dealer's goals. Other responsibilities included setup and configuration, building sites and updating content as needed as well as quality assurance testing.

Here is a Carl Black Kennesaw website I migrated. I redesigned the homepage and that LaCrosse image in the hero rotator is actually an image I created. NextGen has made it so easy to function so users can find what they are looking for in an effective way and dealers can accomplish their goals.

 


Before: http://www.kennesawchevroletbuickgmc.com/?nextGen=false

After: http://www.kennesawchevroletbuickgmc.com/?reload=true

Here is a Lexus of Santa Monica site I redesigned during the migration. There were many landing pages on this site that I created and redesigned.

 


Before: https://www.lexussantamonica.com/AboutUs?nextGen=false

After: https://www.lexussantamonica.com/AboutUs

Customer Experience Content Team

I am currently part of CDK Global's Customer Experience Content Team. We receive requests from dealers all over the nation focused on creating content that appears on their website across all platforms - desktop, tablet, and mobile. I specialize in creating graphics for GM which includes Buick, Cadillac, Chevrolet, and GMC. I have created over 2,000 graphics that have appeared on dealership websites throughout the U.S. since I have started. 

GM has very specific style guidelines that must be followed and each category (Buick, Cadillac, GMC, and Chevrolet) has it's own specific OEM guidelines. Working with Account Advocates, we receive cases that range from 2 assets to 17 assets per case through Salesforce. Working on graphics throughout the year has allowed me to work with the seasonal holiday styles that dealers are looking for. 

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